The Springfield, Missouri Convention and Visitors Bureau hosts a self-guided coffee trail each year, incentivizing participants to explore the coffee scene around Springfield, MO and the Ozarks. I developed an updated brand for the Ozarks Coffee Trail as well as extra collateral for event promotion and participation rewards.
The goal of the in-cafe promotions was to tied to the look and feel of their updated logo. The diecut of the brochure matches the coffee splashes used throughout collateral and ties back to the soft edges and curves of the logo.
